In response to burgeoning demand, Ghassan Aboud Group’s retail arm – Grandiose Supermarket– is expanding its footprint in the UAE, planning to open 12 stores in the fourth quarter of this year.
These new openings will bring the total number of stores in the country to 30 by January.
CEO of Grandiose Supermarket, James Scott, said: “We aim to provide families with an unparalleled grocery shopping experience where Grandiose becomes a common destination for the diverse community to come and shop together.
“The expansion has been in the pipeline since multiple business cycles with the chain utilising the recovery time post-Covid to bring our understanding of evolved customer behaviour and market needs into final execution.”
Next year, Grandiose Supermarket plans to launch between 15 and 20 outlets.
CEO of Ghassan Aboud Group, Suresh Vaidhyanathan, said: “Retail plays is a key catalyst in our investments within the food value chain that includes catering, distribution, digital platforms and our partnership with Abu Dhabi Ports group, the Abu Dhabi Food Hub – KEZAD.
“Ghassan Aboud Group is committed to investing in UAE’s stated goals for food security and high standards of consumer care. Grandiose is a compelling value proposition for our customers who are looking for freshness at its best, in a family-friendly and sociable setting. Therefore, we are seeking to ensure the availability of Grandiose outlets across all key locations in the UAE.”
The new stores will align with the sustainability initiatives implemented across all Grandiose locations. In addition, the new outlets will seek to amp up its e-commerce presence.
In 2017, Grandiose Supermarket became the first retail chain in the UAE to substitute single-use plastic bags for free paper alternatives as part of its sustainability ethos.
“Our goal is to become the number one grocery retailer that promotes, highlights and actively advocates sustainability, family values and a sincere feel of a like-minded community. By coming closer to every neighbourhood of the UAE, we are looking forward to Grandiose becoming an echoing household name synonymous with quality, sustainability, and now also convenience,” said Mr Scott.