Lulu Group teams up with VSBLTY Groupe Technologies Corp

UAE hypermarket operator Lulu Group International has partnered with VSBLTY Groupe Technologies Corp, a Canadian AI-driven security provider and retail analytics technology, and its local partner System Security Solutions Company (3S) to deploy ‘Store as a Medium’ technology across its retail outlets.

The partnership seeks to maximise in-store revenue between current and future trade and media programs and the collection and optimisation of first-party data.

VSBLTY’s co-founder and CEO, Jay Hutton. “We couldn’t be more pleased than to be working with companies the calibre of Lulu Group International and 3S in the Middle East.

“Lulu’s market penetration is second to none in the region and they are perfectly positioned to become the leading Retail Media Network in the Middle East. This is a very exciting time for VSBLTY as we deploy more international programs and gain recognition for providing the best AI tools for retailers and brands to take advantage of the fast-growing advertising model on the planet.”

The programme can also deploy marketing tactics developed in conjunction with the LuLu loyalty scheme.


Digital displays will be installed in select stores to roll out to more than 200 locations in the next two years, based on data from current key performance indicators.

Initial installations will include Smart Cooler™ screens, 55″ screen kiosks and end cap locations that feature digital headers and shelf strip screens.

Founded by Yusuff Ali M.A, LuLu Group has an annual turnover worth USD 8 billion. It mainly operates in 23 countries located across the Middle East, Asia, the US and Europe.