The opening reflects the group’s expansion plans in the GCC.
CEO of Apparel Group, Neeraj Teckchandani, said: “R&B Fashion stands as a testament to Apparel Group’s unwavering commitment to quality and forward-thinking.
“The choice of City Centre Mirdif, one of the country’s top-tier shopping locales, harmonises perfectly with our aspirations for our homegrown brand. We eagerly anticipate our customers relishing the unparalleled quality and style that R&B brings to this bustling mall.”
Launched in Oman in 2012, R&B Fashion has a strong presence in the Middle East and India operating more than 123 stores across seven countries.
CEO of R&B Fashion, Arun Pagarani, said: “Our new flagship store in City Centre Mirdif is more than just a retail space; it’s a commitment to our customers.
“As Dubai continues to be pivotal in our growth strategy, this launch aligns perfectly with our plans for R&B’s expansion in the UAE and the wider GCC territories. Given City Centre Mirdif’s stature in the premium retail domain, we believe our customers will be treated to an exceptional blend of style, quality, and shopping comfort.”
One of the fastest-growing value and lifestyle fashion brands, it offers quality clothing at affordable prices with the help of its in-house designers who are always ahead of latest trends and create great new looks for every season.