Middle East’s marketplace for gift cards YOUGotaGift has launched an omnichannel gift card processing solution called ‘YOUProcess’, in partnership with eXtra, a Saudi consumer electronics and home appliance retailer.
This partnership marks YOUGotaGift’s entry into the gift card processing and programme management market in Saudi Arabia, bolstering the company’s offering.
CEO of YOUGotaGift, Husain Makiya, said: “We are delighted to strengthen our strategic partnership with eXtra, the leading electronics retailer in Saudi Arabia, with the launch of its new gift card program using our latest YOUProcess solution.
“With a solid focus on the Saudi market and a deep commitment to the region, we have extended our tech stack to offer end-to-end gift card processing and program management solutions to top retailers like eXtra. YOUProcess is a state-of-the-art open and closed-loop omnichannel gift card issuance solution, delivering a highly effective and adaptive program, which enables brands to bring their gift programs to market swiftly. Thanks to our long-standing relationships with top regional retailers over the years, our solution design is highly merchant-centric and applies the very latest technologies and best-in-class service delivery.”
The programme will allow customers to purchase and redeem gift cards across merchants’ online and offline channels.
CEO of eXtra, Ahmed Mostafa Kamal, said: “We are excited to offer this service to our customers. YOUGotaGift is a trusted gift card partner offering a seamless omnichannel processing solution, and we are already seeing positive feedback from our customers as well as growth thanks to this partnership.
“We are definitely benefiting from YOUGotaGift’s growing distribution network across top banks, telcos and major corporations in the Kingdom.”
In July last year, YouGotaGift received the region’s first payment card industry data security standard compliance certification for eGift Cards.
Both the global and regional gift card market is experiencing a significant period of growth with robust adoption rates.
In the Middle East, the industry is seeing increased adoption across both retail and corporate segments as the functionality of gift cards reaches beyond simply “gifting.”
The sector is forecast to hit $1.4 trillion globally and $6 billion regionally by 2026.
