Middle East’s leading marketplace for gift cards YouGotaGift has joined forces with the UAE’s buy-now-pay-later platform Tabby to allow consumers to benefit from advanced flexible payment solutions.
Shoppers across the UAE and Saudi Arabia can now use the BNPL method on the YouGotaGift mobile app. Soon, this option will be accessible on the YouGotaGift website.
CEO of YouGotaGift, Husain Makiya, said: “As the foremost enabler for the regional gift card industry, this partnership provides us with the opportunity to unlock even greater value for our gifting and payment products.
“Beyond gifting, customers are increasingly utilising eGift Cards for the purposes of budgeting or accessing offers. By combining flexible payment options with our multi-brand e-gift cards, customers will be more engaged to purchase for themselves and unlock tactical offers from their favourite brands.”
With this crucial collaboration, the company aspires to amplify its customer-centric approach by removing the stress factor from gift-buying.
CEO at Tabby, Hosam Arab, said: “Our partnership with YouGotaGift comes at a time when consumer adoption of Tabby as a platform is growing incredibly fast.
“Along with the depth and breadth of YouGotaGift’s digital gift card options, the added benefit of convenient and flexible payments through Tabby will now enable more consumers to find the right products and amazing deals without any added financial hassle.”
YouGotaGift customers will get an email with the payment schedule upon completing their purchase via Tabby. In addition, they will receive timely reminders of upcoming payments.
Tabby allows shoppers to split payments into four interest-free installments and earn cashback.
Last month, the company rolled out the innovative new multi-brand eGift Card, HappyYOÜ- a super gift card redeemable at all their partner brands across all the GCC countries which symbolised a refreshed identity of the brand.
In July last year, YouGotaGift received the region’s first payment card industry data security standard compliance certification for eGift Cards.
