UAE-based lifestyle loyalty programme BOUNZ has partnered with electronics retailer and distributor Eros Group.
The collaboration will be further enhanced in Q2 2024, with digital receipts and in-app purchases added to the app’s portfolio of services.
Managing partner and co-founder of BOUNZ, Sridhar Krishnamurthy, said: “We aim to leverage the Eros Group’s legacy, its customer base and its reputation in the market for excellence.
“At BOUNZ, we firmly believe that such associations upgrade the suite of exclusive benefits and other personalized offers for our members, and we will continue to add other partners of the highest calibre to our portfolio. A key indicator of our high level of customer engagement is evident from the fact that out of the 600 million plus BOUNZ points in our members’ wallets, nearly 50 per cent have already been redeemed.
“Such impressive numbers for a young programme like ours is a testament to the programme’s robustness and bodes well for partners like Eros.”
Members can earn one BOUNZ for every six AED spent on electronics and two BOUNZ for every six AED spent on accessories at nine Eros stores across UAE and online at www.eros.ae.
BOUNZ partners include retailers such as Choithrams, Emirates Draw, Al Jaber Optical and Joyalukkas.
Managing director of Eros Group, Mohammed Badri, said: “This collaboration with BOUNZ is a major addition to our endeavour to enhance the EROS experience by engaging with a loyalty partner who shares our customer-centric approach.
“For us as a leading tech retailer and distributor, BOUNZ’s data-driven insights will go a long way in helping us develop our consumer engagement strategy.”
Eros Group is a 54-years company specialising in the distribution and retail of consumer electronics, mobility, IT, home appliances and convergence products.
The company serves customers in the UAE and select markets in the Mena region, operating 15 retail stores including two Samsung and three Huawei experience showrooms across UAE.
