Forever New signs three-store deal in Kuwait

As part of its strategic partnership with UAE fashion conglomerate Apparel Group, womenswear brand Forever New is opening three flagship stores in Kuwait.

The collaboration will also expand Forever New’s online presence to in the UAE.

CEO of Forever New, Dipendra Goenka, said: “We’re proud to partner with the Apparel Group to further expand our presence in the Middle East.

“With extensive omnichannel capabilities and a strong focus on the customer, the Apparel Group will help deliver an exceptional shopping experience for our Forever New customers in Kuwait.”

Founded in Melbourne in 2006, the brand operates more than 400 retail and concession stores globally, receiving over 30 million visitors to its websites each year. 

CEO of Apparel Group, Neeraj Teckchandani, said the partnership aims to elevate the fashion landscape in the GCC.

“Forever New’s timeless elegance and contemporary designs are a perfect fit for our market, and we are confident that the brand will be warmly embraced by our customers.”