British fast-fashion brand Oh Polly is launching a new website and social media platforms in the Middle East.
This move comes as part of the brand’s international expansion plans.
Founded in Glasgow in 2015 by Claire Henderson and Mike Branney, the cloth brand has grown exponentially over the years, with offices in Liverpool, Los Angeles, Dhaka, and Guangzhou.
The brand’s business model is social-first, centred around industry-leading Instagram and Facebook accounts.
In 2019, Oh Polly was ranked as the fifth most engaged UK brand on these platforms.
The region’s fashion market is projected to record a compound annual growth rate of approximately seven per cent between this year and 2027, according to Euromonitor International.