Endava, a London-based provider of payment and retail solutions, is set to expand its footprint in the UAE, joining the Ministry of Economy’s NextGen FDI programme.
In so doing, the company aims to leverage the synergies between its service offering and the economic diversification agendas of governments across the GCC.
It intends to build on the existing team already present in its office in Dubai’s Internet City and relocate senior leadership and technical teams to the country.
CEO of Endava, John Cotterell, said: “We recognise the rate of change that the economies of the Gulf region are experiencing right now, with government visions accelerating diversification and digitalisation efforts as they prepare to meet the challenges of the evolving landscape.
“We believe Endava’s suite of services, as well as our strategic thinking and long-term, partnership approach, can play a role in this transformation, and also support the development of the local ecosystem as the UAE seeks to transition to a knowledge-based economy. The NextGen FDI program has opened the door to a more substantial presence here and we look forward to showcasing our capabilities to the local and ultimately regional market.”
The company has a presence in Europe, North and South America, Asia and the Middle East, with their main technical and programming resources located in Eastern Europe.
Endava’s general manager for the Mena region, David Boast, said: “We see incredible potential in the Middle East region. The UAE is embarking on an exciting digital transformation journey which we are delighted to be a part of.
“We believe that a stronger, deeper presence in the market can assist in the development of both localised strategies and homegrown talent to enable us to fully contribute to it. We have already started to work with clients here and understand the scale of ambition here very much mirrors our own.”
In June, Endava partnered with online payments provider Checkout.com.
Launched in 2022, NextGenFDI aims to provide commercial and residential lease incentives for advanced technology companies seeking to relocate to the UAE.
