Saudi Arabia’s luxury jewellery house L’azurde will showcase its 18ct gold and diamond jewellery lines at the upcoming TFWA World Exhibition in Cannes on October 1-5.
The brand has a vertically integrated operation in the Middle East, which includes a strong direct-to-consumer business, e-commerce and domestic store networks in Saudi Arabia and Egypt. The brand is currently looking to expand in Asia and Europe, with travel retail as a key channel for growth.
L’azurde’s newly appointed head of global travel retail, Martine Larroque, said: “I have seen an excellent response to the brand’s expansion plans in travel retail so far.
“The company has many years of vertically integrated product design, retail expertise and supply chain management under its belt. Travel retail is very much next on the agenda for growth. L’azurde’s latest collections have something for everyone – from airport retail to inflight and cruise retail.”
The brand has witnessed double-digit sales growth in the last year, following its investments in e-commerce and its transition to offering more contemporary jewellery lines, according to the company.
Its contemporary line is called Miss L’.L’azurde has a strong D2C business in the Middle East with domestic boutiques in Saudi Arabia and Egypt.
L’azurde recently exhibited at the TFWA Asia Pacific show in Singapore.
