UK-based ethical cosmetics brand LUSH has reopened its store at Dubai Mall.
Currently, LUSH has 928 stores globally, operating in 48 countries, according to its websites.
Head of brand & digital at LUSH Cosmetics, Miche Whitehouse, said: “The new concept and innovative design by LUSH are really going to showcase to our customers the future of LUSH on a global scale.
“Moreover, since we were not able to refit our Dubai Mall shop for a few years now so getting this chance is great, we are very excited.”
The Dubai Mall store is LUSH’s first concept store in the Mena region to feature a lanolin-free product range.
In 2015, Lush announced plans to launch 50 stores in the Middle East.
According to a report by Mordor Intelligence, the Middle East and Africa beauty and personal care product market is projected to grow at a compound annual growth rate of 3.1 per cent till 2027.
