UAE-based retail conglomerate Sharaf Retail has launched the 11th store of its lifestyle flagship brand Cotton On at Dubai Mall.
Spread across an area of 4,601 square feet, the location mirrors the group’s expansion strategy across the region.
Vice president of retail, hospitality, industry and financial services at Sharaf Group, Yasser Sharaf, said: “We are thrilled to be opening the 11th store of Cotton On in the UAE, and our newest location in Dubai Mall.
“Cotton On is all about offering affordable, on-trend fashion and lifestyle products that empower people to express their individuality. We believe that our new store in Dubai Mall will be a fantastic addition to the retail landscape in Dubai, and we can’t wait for customers to come and check it out.”
Cotton On is an Australian-based global fashion and lifestyle brand, founded in Geelong, Australia in 1991.
Sharaf Retail is rapidly expanding in the Middle East and Far East having opened seven stores in the last 12 months across all brands under Sharaf Retail in the UAE, Bahrain, Oman, Malaysia and Indonesia.
Established in 2000, the group specialises in retail development and brand building, with expertise in design, manufacturing, store operations and e-commerce creating a seamless brand and consumer experience across multiple touchpoints.
