Tribe of 6, Kuwait’s homegrown and sustainable brand officially opened its first standalone store in Kuwaiti mall The Avenues.
The store is expected to showcase trendy and sustainable clothing.
The opening was attended by key influencers and artists across the fashion industry, special guests and officials of Alshaya Group.
According to a statement, the company’s clothing collection is made from recycled materials of both organic and bamboo-based fabrics.
The clothes also use less harmful chemicals and are environmentally friendly, certified by the Global Recycling Standard (GRS), while paper price tags are made under the guidance of the Forest Stewardship Council.
Meanwhile, the working conditions and wages of those involved with the brand are overseen by Sedex, an ethical trade membership organisation that aims to improve working conditions in the global supply chain.
Speaking about the launch of the store in Kuwait, Jazz Hayer, president, New Ventures Division said, “we are thrilled to be opening our first store today in the Avenues, Kuwait. We are passionate about sustainable and inclusive fashion and look forward to sharing our vision with the community across the region, starting with Kuwait. We can’t wait to meet our customers as we want them to feel confident and comfortable in their fashion choices, and our team is here to help them do just that.”
The brand also recently launched its e-commerce website in the UAE.
Mr Hayer had commented on this launch saying that, “we are excited to offer our customers in the UAE an exciting and rewarding omnichannel experience.”
Tribe of 6 is part of Alshaya Group’s fashion brands that it manages. The brand caters to mindful shoppers who want locally produced leisurewear, which is made by using sustainable and biodegradable materials.
Alshaya Group is a Kuwaiti family-owned enterprise, first established in Kuwait in 1890. The company is a brand franchise operator, with more than 90 brands in its portfolio, which extends across Mena, Turkey, and Europe.
