In partnership with Apparel Group, ASICS Arabia, a subsidiary of a Japanese sportswear brand, has launched its first store in Saudi Arabia, at Riyadh Park Mall.
This move aligns with the company’s aggressive expansion plans for the country.
General manager of ASICS Arabia, Seiji Hori, said: “We are delighted to launch the first ASICS store in KSA.
“This marks a new stage of growth for us in KSA and signifies our commitment to enhancing the local communities through sports. We have a very ambitious growth plan for the region and are looking forward to opening even more stores in the Kingdom together with our partners, Apparel Group.”
Located in Riyadh Park Mall, the store, covering an area of 165 square meters of space, features ASICS Sportstyle, its athleisure brand.
ASICS is set to unveil more stores across major cities in Saudi Arabia in the next five years, with the another location scheduled to open in Red Sea Mall in Jeddah.
In parallel with its retail network growth, ASICS will also be expanding the ASICS KSA FrontRunner team – an ambassadorship programme that selects individuals to help promote ASICS’ founding philosophy.
CEO of Apparel Group, Neeraj Teckchandani, said: “We are thrilled to join forces with ASICS in this significant venture to expand their presence in KSA.
“Our partnership embodies a shared vision of promoting sports and well-being within the community, while also contributing to the Kingdom’s growing sports ecosystem. With ASICS’ innovative products and Apparel Group’s retail expertise, we are confident that we will deliver exceptional experiences for our customers and play an instrumental role in fostering a healthier, more active nation.”
Recently, ASICS signed a Memorandum of Understanding with The Saudi Sports for All Federation to bolster local sports infrastructure.
Founded in 1949 by Kihachiro Onitsuka, ASICS manufactures high-performance athletic footwear, apparel and accessories.
