Sustainable ‘fash-leisure’ brand Tribe of 6, part of Alshaya Group, has launched its e-commerce website in the UAE.
Customers can browse collections on uae.tribeof6.me.
Speaking about the online launch, the president of the new ventures division at Tribe of 6, Jazz Hayer, said: “We are excited to offer our customers in the UAE an exciting and rewarding omnichannel experience.
“We are passionate about sustainable and inclusive fashion and look forward to sharing our vision with the community across the region. We want our customers to feel confident and comfortable in their fashion choices and are happy that we can now offer them the convenience of shopping online.”
Tribe of 6 collections, certified by the Global Recycling Standard, are manufactured from recycled materials of both organic and bamboo-based fabrics.
In addition to branching out into the omnichannel in the UAE, Tribe of 6 also launched online in Kuwait and Saudi Arabia and opened its first-ever standalone store in the Grand Avenue – The Avenues, Kuwait.
The brand is also available to shop online at Foot Locker, and Namshi in all three markets as well as Tamanna in Kuwait.
Alshaya Group is a family-owned conglomerate, first established in Kuwait in 1890. The Group’s portfolio extends across the Mena region, Turkey, and Europe, also covering large-scale online and digital business.
Alshaya Group operates in multiple retail sectors including fashion, cosmetics and furniture, including brands like Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Body Shop, M.A.C and Victoria’s Secret.
In November, the retailer was named Global Retailer of the Year, Entertainment and Leisure Operator of the Year, and Middle East Retailer of the Year at the Global Retail and Leisure International (RLI) 2022 Awards, held in Riyadh.
