Italian fashion brand PINKO has teamed up with Berlin-based Saudi designer Hala Al Gharbawi in creating the ‘Distorted Beauty’ collection, reflecting the Middle East’s persistent flair and allure to the European fashion industry.
PINKO’s creative director, Caterina Negra, said: “We are thrilled to be collaborating with Hala on this exciting project.
“We have been following with great interest the growth in Saudi Arabia’s creative sector and we’re delighted to be one of the first international luxury brands to be partnering with female Saudi designers.”
Starting this month, the ‘Distorted Beauty’ collection will be available through a limited number of stores across the region, including PINKO boutiques in Faisaliah Mall in Riyadh, Red Sea Mall in Jeddah, The Dubai Mall and Mall of the Emirates in Dubai, and online at Ounass.
The PINKO X Hala Al Ghabrawi capsule collection features intricate techniques and quirky fabric manipulation.
Hala Al Gharbawi said: “I am truly excited to have been given this extraordinary opportunity and for the creative freedom and unrelenting support PINKO has offered me throughout this special journey.
“The collection itself is about how a woman can be powerful, responsible, elegant and glamorous while Distorting beauty standards. This is not only about fashion but also about the beauty one holds within themselves. We want to celebrate the complexity of beauty and the women who break these barriers.”
Hala Al Gharabawi designs contemporary ready-to-wear womenswear that is a cross between eastern and western cultures.
Last year, Hala Al Gharabawi was featured among the finalists of the top 100 emerging Saudi brands, selected by the Fashion Commission of the nation’s Ministry of Culture, in partnership with Vogue Arabia.