Apparel Group’s e-commerce fashion platform 6thStreet has launched its sustainable clothing brand ‘ReEarth’ in line with its environmental philosophy. The collections are exclusively available online at 6thStreet.com and its phygital store, inaugurated last month in Dubai.
Created in response to the changing dynamics of fast fashion, ReEarth offers apparel for adults and children that is manufactured from 100 per cent sustainable textiles.
The production of the organic cotton used for ReEarth items requires significantly less energy and water.
6thStreet.com is an omnichannel fashion e-commerce destination that specialises in high-street fashion and beauty brands across the UAE, Saudi Arabia, Kuwait, Oman, Bahrain and Qatar.
As one of the largest destinations for footwear in the region, 6thStreet.com stocks more than 1,000 international brands such as Tommy Hilfiger, Calvin Klein, Dune London, Charles & Keith, ALDO, Crocs, Skechers, Levi’s, Nike, Adidas and Rituals.
According to the Ethical Fashion Global Market Report 2022 by BCC market research company, the global ethical fashion market is expected to grow to $10.28 billion in 2026 at a compound annual growth rate of 8 per cent.
In the Mena region, 64 per cent of shoppers described their purchasing habits as more sustainable in the past six months, with the UAE at the vanguard of green fashion trends, according to data from a PwC market survey.