The five leading Turkish retail brands – Bella Maison, Calliope, DeFacto, FLO and Penti – will enrich the portfolio of the soon-to-open shopping destination.
Salim MA, director of Lulu Group, said: “The brands we are bringing on board from Step In Group will offer a wider and more diverse choice to our mall visitors with discerning taste.
“We are delighted to welcome Step In Group to Silicon Central, the new lifestyle destination of Dubai.”
Founder and CEO of Step In Group, Birendra Tiwari, said: “As home to a multitude of diverse brands, we aspire to meet customers’ needs through memorable shopping experiences and are delighted to have five of our diverse range of brands at Silicon Central.
“Our aim is to bring ‘Freshness’ to the retail market in UAE. All these five brands are famous and well-known internationally and we are introducing them to UAE customers for the first time. We look forward to bringing Bella Maison, Calliope, DeFacto, FLO and Penti to a new audience.”
Silicon Central, ‘the first eco-sustainable district in Dubai’, is scheduled to open in November.