The LuLu Group has pledged that its Saudi Arabian hypermarkets and stores will stock locally sourced and produced grocery items in a ‘Saudi Made’ section.
The pledge marks the group’s support of the local economy and agricultural business.
The Saudi Made category showcases 1,134 products, including cooking oils, sparkling drinks, cake and dessert mixes and dates from 127 brands, and fresh fruits and vegetables from local farms.
“We are proud to show the range of Saudi Made products on the shelves of LuLu Hypermarket,” said Shehim Muhammed, director of the LuLu Group’s Saudi Arabian operations.
The initiative is part of the kingdom’s Saudi Made Programme, launched by the Saudi Exports Development Authority and the National Industrial Development and Logistics Programme.
The Saudi Made Programme falls under the country’s Vision 2030, which seeks to create a vibrant society, thriving economy and ambitious nation.
“By promoting Saudi Made products, we are contributing to food sustainability and local agribusiness and partnering with Saudi’s leadership for the kingdom’s Vision 2030 growth story,” Mr Muhammed added.
On July 31, the LuLu Group signed a memorandum of understanding with the Saudi Egg Producers’ Association, which will see all LuLu stores across the kingdom stock eggs from Saudi Arabian poultry farms.
The memorandum aligns with the grocery retailer’s efforts to support the local economy and give better pricing to both its customers and the kingdom’s poultry farmers.
“We believe that this memorandum of understanding clears the way to provide farm-fresh eggs to Saudi customers in the swiftest and most profitable way and one that supports Saudi Arabia’s agribusiness,” said Abdulaziz Al Sheikh, head of the association.
The LuLu Group has released a booklet to highlight all Saudi Made products available.
The group operates 27 branches in Saudi Arabia, with its most recent store having opened in Jeddah’s Al Rawabi Area in June.
