Silicon Central welcomes Landmark Group’s flagship brands


Shopping mall and management division Lulu Group International, Line Investments & Property,  welcomes Landmark Group, the region’s leading retail and hospitality conglomerate, to Silicon Central.

Four of the region’s leading brands – Babyshop, Splash, Home Box and Max Fashion – will open at Dubai’s Silicon Oasis shopping mall in the coming weeks.

Lulu Group director Salim MA said: “To meet changing market and consumer needs, the Landmark Retail’s brands at Silicon Central will add convenience for residents and families with a more diverse shopping experience.

“Our aim is to create a vibrant hub with exceptional service levels and retail options to meet the needs of all residents and help them create memorable moments with friends and families.”

Babyshop specialises in maternity and children’s clothes, baby toys, accessories and nursery furniture, while Splash – the largest fashion retailer in the Middle East – sells clothes and footwear for adults and children.

Max offers ‘Everyday Fashion’ for all ages, and Home Box is the go-to destination for  affordable home furniture and decor.

“The opening of four of our flagship brands at Silicon Central is definitely a step towards expanding our retail footprint but more importantly getting closer to the customer, bringing them the best choice and value across fashion, kids, and home shopping,” CEO of Landmark Retail, Kabir Lumba, said.

“This opening is also significant as it further strengthens our partnership with Line Investments & Property, and we wish to congratulate the team on the occasion.”

Located in the ‘first eco-sustainable district in Dubai’, Silicon Central will be home to some of the region’s biggest names in fashion, lifestyle and healthcare when it fully opens in November.

Hungry shoppers will also be catered for, as a select choice of restaurants and cafes will be serving food from all four corners of the globe.