Majid Al Futtaim Lifestyle opens Poltrona Frau store in Jumeirah


UAE-based retail conglomerate Majid Al Futtaim has unveiled a store for Italian luxury furniture maker Poltrona Frau in Jumeirah, Dubai.

The opening follows the partnership announcement between Majid Al Futtaim Lifestyle and Poltrona Frau in January this year, marking the company’s entry into the luxury home category.

CEO of Majid Al Futtaim Lifestyle, Fahed Ghanimsaid: “As we celebrate the grand opening of Poltrona Frau in Dubai we are excited to offer our customers a rare glimpse into the world of Italian luxury furniture. 

“With its expanded and reimagined space, the new store not only cements the brand’s position in the UAE market but also showcases the exceptional quality and craftsmanship that has made Poltrona Frau a timeless icon of luxury.

“Majid Al Futtaim Lifestyle is proud to bring this unparalleled artisanal experience to our customers in just a few short months following our partnership launch with Poltrona Frau, while also planning for the second store opening set for Mall of the Emirates. This is a testament to our unwavering commitment to elevating the Poltrona Frau brand in the region and highlights the strength of Majid Al Futtaim Lifestyle in delivering exceptional experiences for our customers.”

The new 1,000 square metres store in Jumeirah was designed by Poltrona Frau in partnership with Majid Al Futtaim Lifestyle and features a curated selection of historical and contemporary pieces.

CEO of Poltrona Frau, Nicola Coropulis, said: “The elegantly redesigned Poltrona Frau Dubai space focuses on creating an unforgettable emotional bond with our customers and instilling a deep sense of fascination with our brand and its history. 

“As a brand that represents the pinnacle of Italian luxury design, we are proud to partner with Majid Al Futtaim Lifestyle to offer our customers in the UAE and the wider region a truly exceptional experience. With our focus on craftsmanship, quality, and heritage, Poltrona Frau is a natural fit for the region’s elite customers seeking exclusive solutions for their homes, offices and public spaces. We look forward to continuing our journey with Majid Al Futtaim Lifestyle to establish Poltrona Frau as an ultimate luxury lifestyle furniture brand in the UAE and beyond.” 

This year, Majid Al Futtaim Lifestyle plans to continue its growth trajectory by opening another 15 stores across the region.

Majid Al Futtaim Lifestyle’s expansion into the news category complements the group’s existing portfolio of eight leading franchise brands, two homegrown brands and over 65 stores across the GCC.

 In 2022, the company saw a 38 per cent year-on-year increase in like-for-like revenue and more than 20 store openings across the region.