Diamond brand Evermore launches flagship store in Dubai


Evermore diamond brand has opened its flagship boutique in the new Deira Gold Souk extension in Dubai.

The 750-square-foot boutique offers bespoke lab-grown gemstones and features more than 200 pieces of jewellery.

CEO of Evermore, Rohan Siroya, said: “Be it the cost-effectiveness or the flexibility, lab-grown resonates with today’s consumer who is looking to experiment and be enthusiastically sustainable.

“From shape to colour to theme, lab-grown diamonds allow you to experiment and bring out your personality through jewellery in a way that’s never been done before. This is the new order when it comes to jewellery and we are so excited to have a physical space to showcase our expertise, accent on ethics and versatility.

“It was during last year’s lockdown phase that we thought we should experiment with something new to widen the local shopper numbers for jewellery. A lower cost, fully certified diamond buying experience felt like the right thing to do.”

Evermore can be found across all Siroya Jewellers outlets in the UAE.

This May, Evermore launched in Dubai, London and Bahrain under the aegis of Siroya ALTR.

According to a report by Allied Market Research, the lab-grown diamonds market segment is projected to reach $49.9 billion by 2030, registering a compound annual growth rate of 9.4 per cent.

The UAE’s jewellery market value is anticipated to grow with a compound annual growth rate of 6.53 per cent for the period 2023-2027, according to TechSci Research consulting firm.