Lifestyle and value fashion brand R&B Fashion, operated by the Apparel Group, has opened a store in Dubai Festival City mall.
The store, which spans 15,000 square feet, is the brand’s 23rd in the UAE and 75th in the Middle East.
Shoppers can find menswear, womenswear, childrenswear, footwear, accessories, children’s toys and bath and body products.
Also available is R&B Fashion’s Summer 2022 collection.
“We are excited about the opening of our newest store in Dubai,” said Arun Pagarani, CEO of R&B Fashion.
“This is a testament to our vision and commitment to serve the fashion customers.”
The group aims to open 35 R&B Fashion stores across the UAE, Saudi Arabia and India by the first quarter of next year, and bring its total portfolio of the brand’s stores to 110.
By 2025, the region will house more than 200 R&B Fashion stores.
“Our commitment is also to provide work opportunities to the local talent in each of the markets that we operate,” Mr Pagarani added.
The Apparel Group recently participated in Dubai Summer Surprises.
Until July 10, the Apparel Group covered value-added tax on purchases across its retail outlets and its e-commerce site, 6thstreet.com.
The group also offered points to members of Club Apparel, its loyalty programme, in celebration of the shopping event.
Twenty-four lucky shoppers won 1,250 points, worth AED1,250, and seven won 10,000 points, worth AED10,000.
Across the Middle East, the Apparel Group has franchised more than 78 fashion, footwear and lifestyle brands, including Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot and Rituals, and operates more than 1,900 retail stores across the Middle East.
