To continue expanding its retail footprint, the Apparel Group, UAE-based franchise retail operator, has launched clothing store His & Hers in Abu Dhabi’s Dalma Mall.
The store, which covers 7,675 square metres, offers fast fashion items that target Gen Z shoppers.
His & Hers stocks menswear, womenswear, childrenswear, footwear, bags, accessories and lifestyle and home items.
The group also launched His & Hers’ e-commerce site, www.his&hers.com.
Shoppers can avail free shipping on purchases above AED99 and return products for 14 days after the date of purchase.
The launch comes after the Apparel Group opened teenage fashion brand NEW YORKER in Dubai Hills Mall last week, marking the brand’s fourth store in the emirate and ninth in the Middle East.
The Apparel Group is also participating in the silver jubilee of shopping festival Dubai Summer Surprises.
The group is offering surplus points to members of Club Apparel, its loyalty programme, in celebration the shopping event.
Twenty-four lucky shoppers will win 1,250 points, worth AED1,250, and seven will win 10,000 points, worth AED10,000.
In April, the Apparel Group opened 20 of its brands at Qatar’s newest mall, Place Vendome, including the largest LC Waikiki store in the Middle East and the flagship store of Rituals.
Other brands opened included Charles & Keith, Beverly Hills Polo Club, Birkenstock, Molten Chocolate & Café, Skechers, R&B, R&B Kidz, Hema, Crocs, Dune London, Levi’s, Aldo Accessories, Athlete’s Co and Calvin Klein Underwear.
The Apparel Group has franchised over 75 fashion, footwear and lifestyle brands and operates more than 1,900 stores across the Middle East.
Its franchised brands include Tommy Hilfiger, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot and Rituals.
