In celebration of the silver jubilee of Dubai Summer Surprises, running until September 4, retailers and franchise operators are offering exclusive campaigns to their customers.
Until July 10, the Apparel Group is covering value-added tax on purchases across its retail outlets and e-commerce site, 6thstreet.com.
The group is offering points to members of Club Apparel, its loyalty programme, in celebration of the shopping event.
Twenty-four lucky shoppers will win 1,250 points, worth AED1,250, and seven will win 10,000 points, worth AED10,000.
At Mall of the Emirates, the OMEGA Watch Week runs until July 10, showcasing unique and limited-edition collections in honour of the event’s 25th edition.
Shoppers at the Rivoli Prestige store or its activation stand can enter a prize draw, where 24 can win gift cards worth AED5,000.
Two winners are selected on weekdays, with weekends seeing three shoppers chosen.
Also available to win is a luxury watch worth AED30,000.
Luxury watch retailer Seddiqi & Sons is hosting Shop More & Save More to encourage purchases and celebrate its customers.
The campaign gives 25 per cent discounts to customers who purchase one watch or accessory, and 30 per cent discounts to those who purchase two or more.
Customers who spend AED1,000 are automatically entered into a raffle draw that will see five shoppers get AED5,000 and one shopper win AED25,000.
The six winners will be announced on September 8, after the shopping extravaganza is complete.
At Dubai Festival City Mall, shoppers who spend at least AED300 at any of the mall’s stores can enter the weekly Winning Dome Raffle Draw.
Each week, customers can win gift cards worth up to AED20,000.
Across Mall of the Emirates, City Centre Mirdif, City Centre Deira, City Centre Al Shindagha and City Centre Me’aisem, Majid Al Futtaim is running its SHARE Millionaire campaign for nine weeks.
Customers enrolled in the retail operator’s loyalty programme, SHARE, who spend at least AED300 are eligible to win one million points, equivalent to AED100,000.
Each week, one winner will be selected.
Shoppers can enter the campaign by scanning and uploading receipts on the SHARE mobile application.
Throughout Dubai Summer Surprises, visitors to Dubai Mall who spend at least AED500 can enter eight weekly draws to win gift cards valuing AED25,000.
The final week of the event will also see one shopper win AED1 million in cash.
More than 5,000 stores across the emirate are participating in Dubai Summer Surprises this year, offering shoppers discounts between 25 and 75 per cent.
