Flash sale runs across Emaar Malls today


Emaar Malls is hosting a flash sale today, offering shoppers discounts of up to 90 per cent across Dubai Mall, Dubai Marina Mall and Dubai Hills Mall.

The sale comes as part of Emaar Malls’ participation in the silver jubilee of Dubai Summer Surprises.

Brands participating in the flash sale include 1915 by Ahmed Seddiqi, Axiom, Abercrombie Kids, Balmain, Chicco, Clarks, Crate & Barrel, Chantelle, Dubai Optical, E-City, Hollister, Jashanmal, K Lynn, Love Moschino, Monsoon Children, Pierre Cardin, Puma, Seddiqi & Sons and Typo.

Shoppers who spend AED500 or more can show receipts at Dubai Mall’s Summer Garden to enter a raffle draw to win weekly prizes of AED25,000.

Also available is a prize of AED1 million, the winner of which will be announced at the end of Dubai Summer Surprises.

Members of Emaar’s loyalty programme, U By Emaar, will receive quintuple the UPoints on purchases over AED500 when shopping at Dubai Hills Mall and Dubai Marina Mall.

Various interactive games, activities and digital experiences will be held at Dubai Mall’s Grand Atrium, Dubai Hills Mall’s Star Atrium and Dubai Marina Mall’s Dome Atrium.

Dubai Summer Surprises runs until September 4, with sports, fashion, beauty, home and accessory brands offering discounts of between 25 per cent and 75 per cent.

“Across the full period, there will be so many activities, events and promotions happening that people will not want to leave Dubai for the summer, said Mohammed Feras, director of the Dubai Festivals and Retail Establishment’s retail registration division.

“I encourage people to keep their eyes on our social media channels so they don’t miss out on any good deals.”

Five thousand retail outlets of over 1,000 brands across the city will participate in the event.

“Dubai Summer Surprises has been at the heart of Dubai’s summer season for a quarter of a century,” said Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment.

“Dubai has transformed from a small city on a creek to one of the leading tourist destinations in the world, and Dubai Summer Surprises has grown with it.”