DFRE partners with franchisers and developers for DSS

MallsNews

Dubai Festivals and Retail Establishment is celebrating the silver jubilee of Dubai Summer Surprises by partnering with shopping centre developers and franchise operators to offer shoppers various promotions.

The event runs from July 1 to September 4, with sports, fashion, beauty, home and accessory brands offering discounts of between 25 per cent and 75 per cent.

“Dubai Summer Surprises has been at the heart of Dubai’s summer season for a quarter of a century,” said Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment.

“Dubai has transformed from a small city on a creek to one of the leading tourist destinations in the world, and Dubai Summer Surprises has grown with it.”

In place of Dubai Summer Surprises’ traditional 12-hour flash sale, Majid Al Futtaim will host a 25-hour flash sale during the opening week of the event, with dates and hours to be released 24 hours in advance.

During the sale, brands across Mall of the Emirates, City Centre Mirdif, City Centre Deira, City Centre Al Shindagha and City Centre Me’aisem will offer 90 per cent discounts.

The developer will also run its SHARE Millionaire event for nine weeks, awarding one million loyalty SHARE points to a shopper each week.

Customers at Dubai Mall who spend over AED500 are eligible to enter a raffle draw for AED1 million, with the winner announced at the end of the event.

In addition, Emaar Malls will host a weekly raffle draw for AED25,000 for eight weeks.

At Al Futtaim’s Dubai Festival City Mall, shoppers who spend AED300 are eligible to win gift cards worth AED20,000 valid at any of the mall’s stores.

Twenty-five shoppers who spend over AED200 at Oasis Mall will be selected at random to win 150,000 points of operator Landmark Group’s loyalty programme, Shukran.

Jumeirah’s Mercato Mall and Town Centre will award AED10,000 each week to a customer spending over AED200.

Across brands and shopping centres, for 25 days, July 3 to July 27, shoppers can win daily surprise prizes which will be announced 24 hours prior.

“Across the full period, there will be so many activities, events and promotions happening that people will not want to leave Dubai for the summer,” said Mohammed Feras, director of the DFRE’s retail registration division.

“I encourage people to keep their eyes on our social media channels so they don’t miss out on any good deals.”

From July 4 to July 11, brands run by franchise operator Apparel Group will offer a 5 per cent additional discount on products.

From July 1 to July 17, Jumbo Electronics branches will gift one smartphone daily to a shopper.

The electronics retailer will also distribute one laptop daily from August 8 to September 4, ahead of students returning to schools after summer break.

Five thousand retail outlets of over 1,000 brands across the city will participate in the event.

MallsNews

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