Jewellery brand Tanishq has launched its Glow Up collection to celebrate the summer holidays.
The collection targets millennial shoppers, aiming to promote the concepts of individuality, expression and confidence.
“As a progressive brand, we understand the importance of evolving with the younger consumer,” said Vandana Bhalla, head of marketing at Titan Company Ltd’s international business division.
“Glow Up celebrates the best of Tanishq with an accent on the latest trend of jewellery layering and stacking, fitting into this exciting world of endless possibilities.”
Hearts, butterflies and floral patterns are featured as design motifs of the collection.
Designs from the collection are perfect for to celebrate milestones and passions, said Tanishq.
“Each piece has wearability and versatility adding further appeal. Glow Up collection is Instagram-able and iconic and represents the millennial aesthetic,” said Ms Bhalla.
“As Tanishq continues to expand its footprint internationally, the global appeal of Glow Up is certain to resonate with our discerning consumers who will appreciate its versatility that allows for lively mixing and matching, creativity and self-expression.”
The Glow Up collection is available across the country.
Last month, Tanishq opened its fourth store in Dubai at Karama Centre.
Tanishq also operates three showrooms in the city, at Meena Bazaar’s Al Souq Al Kabeer, Dubai Mall’s La Maison Du Luxe and Al Barsha’s LuLu Hypermarket.
The jeweller also has plans to expand into Abu Dhabi later this year.
Last year, the luxury jewellery market across the GCC was valued at $3.9 billion, rising 16 per cent from 2019 after its 19 per cent decline in 2020, according to the Chalhoub Group’s GCC Personal Luxury in 2021: A Story of Early Recovery and Growth report.
