Indian-based jeweller Tanishq opened its fourth store in Dubai at Karama Centre on June 27.
The showroom spans 2,700 square feet, with its interior designs inspired by South Indian architecture, temples and culture.
“Our increased footprint in the UAE has allowed us to gain major insight into this market and truly understand the diversity of the audience here and their specific wants and needs,” said Aditya Singh, head of jewellery international business at Titan Company Limited, the parent company of Tanishq.
“We chose a location for our new store in Karama and have ensured that the look and feel as well as the product mix in-store resonates with regular jewellery buyers as well as the dynamic younger generation who call this part of town home.”
Besides its Karama branch, Tanishq operates three showrooms in the city, at Meena Bazaar’s Al Souq Al Kabeer, Dubai Mall’s La Maison Du Luxe and Al Barsha’s LuLu Hypermarket.
The jewellery retailer also has plans to expand into Abu Dhabi later this year.
“This has already been a landmark year for Tanishq in the UAE,” said Kuruvilla Markose, CEO of the international business division at Titan Company Limited.
“We opened new stores, including a shop-in-shop at Dubai Mall, showcasing differentiated designs and delivering unparalleled customer service.
“We have been enjoying a good customer response and good sales during the traditionally busy period of Eid and Akshaya Tritiya.
“Tanishq Karama is another feather in our cap, and with the expansion into Abu Dhabi just around the corner, we are excited to sustain the momentum.”
Last year, the luxury jewellery market across GCC countries was valued at $3.9 billion, rising 16 per cent from 2019 after its 19 per cent decline in 2020, according to the Chalhoub Group’s GCC Personal Luxury in 2021: A Story of Early Recovery and Growth report.