Dubai-based B2B marketplace aggregator YallaHub has grabbed $6 million in a pre-series A funding round.
Part of the funds will be deployed to finance the venture’s upcoming expansion into Saudi Arabia and Qatar.
The company said in a statement: “These are both fast-growing markets with a flourishing fintech sector, economic stability, young and tech-savvy populations, impressive levels of internet penetration up to 99.0 per cent and a drive toward digitalisation.”
The latest round was co-led by various Mena-focused private investors, entrepreneurs and syndicates, such as founder of Dodo Brands, Fedor Ovchinnikov.
The venture said the fresh capital will be used to refine its IT platform for order aggregation and expand the network of partner marketplaces.
Founded in 2021 by Leo Dovbenko and Stas Seleznev, YallaHub enables brands to scale up across the GCC region and achieve global omnichannel sales with a “single-window service”.
The company is built upon the foundations of YallaMarket, a Dubai-based ultra-fast grocery delivery service.
YallaHub has already given a platform to more than 80 SMEs in the UAE market, including Russian health food brand Vkusvill.
The start-up can handle omnichannel sales simultaneously, including eight aggregators and marketplaces such as Noon, Careem, Amazon, Deliveroo and NowNow, besides e-commerce platforms and the merchant’s own sales channels powered by YallaWeb and Shopify.
