High-end Russian health food retailer VkusVill has partnered with Dubai-based q-commerce marketplace YallaMarket and its business vertical YallaHub to venture into the UAE market.
The company’s products will be available to customers in the YallaMarket app and in other popular marketplaces and aggregators including Noon, Deliveroo, NowNow, Careem and Talabat, said YallaMarket in a statement.
Export leader at VkusVill, Victoria Pinchuk, said: “We know from customer feedback that we are welcome in different parts of the world. That’s why we’re working on expanding the availability of quality products and testing new platforms every day.
“YallaMarket and YallaHub will enable us to be more accessible and expand our delivery footprint in Dubai, providing seamless customer service at the same time.”
Today, VkusVill owns more than 1,350 stores in 70 cities across CIS and China, alongside more than 120 dark stores, a mobile app as well as an online store.
Last year, VkusVill was brought to the Chinese market and other countries bordering Russia in 2022, shifting its focus towards countries that did not impose sanctions on Moscow.
VkusVill total revenue jumped to $2.72 billion in 2022, Reuters reports.
CEO and co-founder of YallaMarket and YallaHub, Leo Dovbenko, said the platform was thrilled to foster the partnership deal with an international health brand of such calibre: “With YallaMarket and YallaHub, we’d like to help businesses like VkusVill by giving customers access to all that matters to them reliably while letting them focus on what they do best by using our innovative technology and ultra-fast delivery.”
Mr Dovbenko added the deal is helping e-commerce businesses to foray into and prosper in the Mena region without investments for capital expenditure.
YallaMarket is an ultra-fast delivery service platform for groceries and household goods.
Established in August 2021 by Dubai-based food tech entrepreneurs, the start-up has scooped up in excess of $12 million from Wamda Capital, Doha tech Angels, Fry One Ventures and Dubai Angel Investors.
So far, the service has introduced more than 100 brands of cosmetics, personal care, food products, accessories and small electronics items to the UAE.
