Al Mana Fashion Group has opened the UAE’s first brick-and-mortar NBA store at Yas Mall on Abu Dhabi’s Yas Island.
The new brick-and-mortar store is part of the ongoing partnership with the NBA brand and will open this autumn in collaboration with The NBA Abu Dhabi Games 2022, transforming the UAE capital into a global sporting hub.
“The opening of the NBA Store in Abu Dhabi in conjunction with our first games there reflects the growing popularity of basketball in the UAE and across the Middle East,” said NBA Europe and the Middle East senior director for global partnerships Steve Griffiths.
“Through this new flagship store and dedicated e-commerce site, we are excited to expand our collaboration with Al Mana Fashion Group to provide the widest range of authentic NBA products ever available to fans in the region.”
The interactive store will showcase a range of original NBA merchandise and accessories, including current and former player jerseys, headwear and shoes, and stock major brands like Nike, Mitchell & Ness, New Era and Wilson.
In addition, the store will feature an exclusive NBA Abu Dhabi-branded clothes collection and include an expanded on-site customisation section where fans can get their NBA shirts personalised.
Later this month, NBA is launching a website especially for Middle East fans.
General manager of the sports division at Al Mana Fashion Group, Tom Foley, said: “We are excited to bring the first NBA Store to the UAE and Yas Mall. We hope the location evolves into something more than a store and serves as a 365 celebration of culture and history of the NBA, acting as the go-to place for fans and players alike and a focal point for the game of basketball in Abu Dhabi.”
