UAE fashion and lifestyle company Apparel Group has entered into a multi-brand agreement with New York-headquartered Marquee Brands LLC to target 1.5 billion consumers, the company announced on social media.
The agreement covers five of Marquee’s brands—BCBG, Ben Sherman, Bruno Magli, Sur la table and Martha Stewart—across the GCC region and India.
Apparel Group said in a LinkedIn post: “We are elated to announce that Apparel Group has entered into a multi-brand licensing agreement with Marquee Brands LLC, covering five of Marquee’s renowned brands – BCBG, Ben Sherman, Bruno Magli, Sur la table and Martha Stewart – across the GCC and India regions.
“This strategic partnership underscores our commitment to expanding our retail footprint and providing our valued customers with exceptional shopping experiences that exceed expectations every day,” added the company in its post.”
Founded in 2014, Marquee Brands is a holding company that owns several brands in fashion and home cooking.
Owned by investor funds managed by Neuberger Berman, its portfolio includes Martha Stewart, The BCBG Group, Ben Sherman, Dakine, Sur La Table, Body Glove, Emeril Lagasse, Destination Maternity, Motherhood Maternity, Hatch, A Pea in a Pod, America’s Test Kitchen and Bruno Magli.
CEO of Apparel Group, Neeraj Teckchandani, said: “Our partnership with Apparel Group is a key step forward in our strategic plan to expand the categories and geographies covered by our brands.
“In bringing these five brands to the GCC and India, we are expanding the market for our brands by almost 1.5 billion people,” said Heath L. Golden, President of Marquee Brands. “Further, in teaming up with the partner of choice in the region for the world’s most desirable brands, we are confident that local consumers will embrace our brands via Apparel Group’s innovative, omnichannel, and quantitative retail approach.”
“Our strategic partnership with Marquee Brands underscores our steadfast strategy to be the epicentre of global fashion in the GCC and India. As we join forces, we’re not just expanding our retail footprint, but elevating the fashion landscape in the region, setting new benchmarks for what consumers can expect.”
Apparel Group, present in the GCC, India, South Africa, Singapore, Indonesia, Thailand, Malaysia, Pakistan, and Egypt, has more than 2025 retail stores and 80 brands on all platforms.
