Premium fashion brand Louis Philippe, part of India-based Aditya Birla Group, has opened its first outlet in the UAE.
This marks the beginning of the brand’s strategic expansion in the Middle Eastern fashion landscape.
President of Premium Brands at Aditya Birla Fashion and Retail Limited, Jacob John, said: “It’s a significant milestone for the company as we are enthusiastic to introduce Louis Philippe to Dubai, a city renowned for its fashion-conscious approach.
“This launch exemplifies our commitment to providing high-quality menswear to Dubai’s astute gentlemen and marks the beginning of our journey in the Middle East, a region with immense potential for our brands. We are convinced that the brand will create an equally powerful impression in the UAE as the state boasts numerous promising shopping destinations, and we are excited about our growth prospects here. In the near future, we plan to increase our retail footprint by launching several additional Exclusive Brand Outlets (EBOs) of our brands throughout the Middle East.”
The 2,000 square feet store, located at City Centre Deira, will house Louis Philippe Mainline collection that includes wardrobe staples such as shirts, t-shirts, trousers, suits, blazers and accessories.
Chairman and managing director of Kalyan Silks, T. S. Pattabhiraman, said: “We are delighted to partner with Louis Philippe, a leading premium menswear brand.
“This partnership represents a union of two iconic brands, each recognised for their commitment to quality and sophistication. We firmly believe that this collaboration will not only elevate the shopping experience of consumers in Dubai but also serve as an indication of our dedication to excellence. We are excited to bring a world-class fashion brand to this vibrant city, and we look forward to continuing to serve our customers with the finest in fashion and style.”
