Influencer marketing platform DRIM has partnered with Continuum, a media representative firm in the Middle East.
This partnership seeks to provide the services of DRIM’s performance-based platform, powered by machine learning and deep analytics, to serve brands and businesses across the Mena region.
In the region, it has partnered with e-retailers such as Noon and has projects in the pipeline with Namshi and NowNow.
DRIM’s most deals include collaborations with brands such as AliExpress and Amazon.
Commercial director of Continuum Media, Nayeem Siddiqui, said: “Our partnership with DRIM, allows us to strengthen our performance-led offerings thereby helping brands drive more guaranteed revenue by purely working on a performance basis through influencers.
“With one of our biggest projects working with NOON, we have several other projects like Namshi and NowNow in the pipeline. DRIM is set to cement its presence in the Middle East and make a difference in the influencer marketing space with its unique model where brands only pay for the results they get.”
The influencer marketing platform provides performance marketing campaigns on a pay-per-action model. It also specialises in the management of influencer marketing campaigns, while allowing brands to measure the impact of their influencer marketing initiatives and return on investment.
Head of Asia at Drim, Yulia Aslamova, said: “We are delighted about our partnership with Continuum Media to serve the Mena region. We look forward to making our influencer marketing campaigns for Mena a success by ensuring our winning formula is tailored to suit the culture and tastes of the audience in this region.”
Drim plans to target D2C brands in the region in various segments including FMCG, fashion, beauty and e-commerce.
