UK-based retail marketing group Valley has invested in UAE’s global travel retail specialist Craftsman to support brands and retailers in delivering global impact within physical retail.
This move enhances Valley’s ability to serve new and existing customers within the region by bolstering existing in-house manufacturing capabilities.
Valley-led brands include global names such as Levi’s, Nikon and Unilever.
Valley’s managing director, James Haggas, said: “As we know, the growing UAE and Global Travel Retail sector plays an important role in customers discovering new brands and products.
“We are delighted to announce our partnership with Craftsman who we have long admired for their excellence in delivering creative-led, premium shopper experiences.”
The opportunity promises flexibility to meet the varying demands of GTR while expanding expertise within the region.
CEO and founder of Craftsman, Peter M. Carroll, said: “Bringing Valley into our market will give us a larger reach to support existing and new customers. An exciting development for the business as it evolves into its next chapter, working together with our friends at Valley.”
