Australian fashion house Shona Joy has opened a physical retail space inside the Dubai Mall in the UAE.
This launch marks the brand’s first physical expansion in over a decade.
The luxury retail space is run in partnership with global department store retailer Bloomingdales and takes inspiration from its latest Villeggiare collection.
COO of Shona Joy, Danielle Millar, said: “Our greatest passion has always come from seeing our collections come to life and the stories that we can tell through our designs.
“We are so proud to be able to welcome our Dubai customers into our world and to be able to share our vision.”
Bloomingdales has been a long-standing partner and supporter of the brand, said Mr Millar said, noting that its Middle Eastern consumer base is growing.
The space houses its ready-to-wear collections and its eventwear collection La Lune.
“We have a strong connection to our customers in Dubai – with the location offering the perfect backdrop for our eternal Summer mentality, this space felt like a perfect fit. We are focused on our relationship with our customers, with a strong direct-to-consumer business through our digital flagship. We have always taken an organic approach to growth, choosing to keep our retail footprint small by partnering with select premium retailers across the globe, including Bloomingdales.”
