In celebration of the five million members milestone, Apparel Group’s loyalty scheme Club Apparel will be offering its customers five times club apparel points when shopping at any of its brands during Dubai Summer Surprises on August 4-6.
The move comes as part of the Group’s participation in The Dubai Summer Surprises festival.
CEO of Apparel Group, Neeraj Teckchandani, said: “Dubai is turning the table around through countless initiatives to support and elevate tourism and retail sectors.
“Dubai Summer Surprises is a prime factor in enhancing the tourism and retail sectors. At Apparel Group, we pride ourselves on providing the best retail experience by offering globally renowned brands to our valuable customers. Participating in such an important initiative, Dubai Summer Surprises is not new for Apparel Group as have been key players in numerous initiatives and campaigns locally and globally. Providing the best and most astonishing offers across all our renowned brands will allow our customers access to the best and most rewarding shopping experience.”
The retail conglomerate’s participation in Dubai Summer Surprise comes in association with Dubai Festivals and Retail Establishment.
The Club Apparel campaign will include brands like Aeropostale, Aldo, Aldo Accessories, Ardene, ACO, BHPC, Birkenstock, BBZ, CCC, Call it Spring, Calvin Klein, Charles & Keith, Crocs, Dune London, F5, Forest Essentials, Havaianas, Hema, Herschel, Hush Puppies, Inglot, La Vie en Rose, Lakeland, LC Waikiki, Levi’s, Moreschi, Naturalizer, New Yorker, Nine west, R&B, R&B Kids, Rituals, Skechers, Steve Madden, The Children’s Place, Tommy Hilfiger and Toms.
CEO of Dubai Festivals and Retail Establishment, Ahmed Al Khaja, said: “Dubai Summer Surprises has played a pivotal role in supporting the Emirate’s retail sector over the years, and has become an integral part of the city’s identity, economy, and global appeal.
“This year, our focus is on enhancing the quality of life for residents and offering visitors something new and innovative. This wouldn’t be possible without our trusted partners such as Club Apparel, Apparel Group’s loyalty programme, which contributes to elevating our retail offering by providing shoppers with unique and memorable shopping experiences. We are proud to be part of Club Apparel’s celebration of five million members and look forward to a fruitful partnership this edition.”
