Mena shopping mall developer Majid Al Futtaim has entered a long-term strategic partnership with LiveRamp (NYSE: RAMP), a data collaboration platform headquartered in San Francisco.
The partnership is created to accelerate the company’s digital offerings, driving value for customers by providing more personalised recommendations based on their shopping preferences.
Chief corporate development officer at Majid Al Futtaim Holding, Joe Abi Akl, said: “We are thrilled to introduce LiveRamp, a global leader in data collaboration, to the region.
“We are confident that this partnership will boost our digital efficiency through precision targeting and AI-driven campaign optimisation, enabling an improved hyper-personalised experience for our customers. We are also pleased to be LiveRamp’s exclusive partner leading the development of the data collaboration ecosystem in the Mena region, and welcome businesses across sectors to explore LiveRamp’s unique capabilities, which ensure compliance with local data privacy laws while enhancing brand equity and value-unlock through retail media.”
With this platform, Majid Al Futtaim hopes to deliver tailored real-time promotions to customers resulting in a more engaging digital experience for consumers.
VP of global expansion at LiveRamp, Alexia Nakad, said: “Majid Al Futtaim has long been a pioneer across Mena, setting new benchmarks for innovation and excellence in people-based experiences. We are delighted to be supporting Majid Al Futtaim’s pursuit to deliver advanced and impactful data-driven capabilities for their brands, ecosystem partners, and other businesses across the region.
“The future of consumer interaction and personalised experiences is fuelled by the effective use of data, and with this new partnership, our goal is to ensure that data owners possess the necessary privacy-focused technology, identity and connectivity infrastructure to deliver meaningful business outcomes. Furthermore, it is important to recognise that in a privacy-first era, it is essential that more businesses partner together and collaborate to continue to protect and deliver value for customers.
“LiveRamp helps to enable the privacy-forward infrastructure that can fuel such collaboration at scale, while also making an important addition to our premier global ecosystem. We are honoured to be partnering with such an innovative and visionary business such as Majid Al Futtaim, and together, we are optimistic that we can unlock value for businesses regionally.”
