Sharaf Retail’s Forever 21 is hosting a five-day pop-up with UAE’s Saraya designers at its Yas Mall store in Abu Dhabi.
The show will run on June 15-19th from 10 am – 10 pm.
Vice president of retail, hospitality, industry and financial services at Sharaf Group, Yasser Sharaf, said: “Novel concept and paradigm shift in shopping experiences is our promise to our customers seeking specialized offerings in fashion.
“Forever 21 is a beloved brand to many for the last four decades. Along with the latest in fashion, through this bespoke event at our Yas Mall store, we aim to offer an extraordinary window and glimpse into the Arab fashion and craftsmanship to our shoppers.”
Shoppers will have the opportunity to buy from home-grown Emirati designers. The pieces showcased range from fashion and jewellery to beauty and design.
Saraya Exhibition project launched in 2014 by two young Emirati women and has since evolved to run more than 40 exhibitions across 100 Emirati designers in Abu Dhabi, Dubai and Al Ain.
Established in 2000, Sharaf Retail is a UAE-founded retail group and is the retail business arm of Sharaf Group – a home-grown conglomerate.
The Group manages several global brands under its portfolio that include Adventure Zone, Cotton ON, BODY by Cotton ON, Forever 21, Typo, Hello Kitty and three home-grown brands that are Adventure HQ, Chillout and Ceramic Corner Café.
