Dubai-based retail conglomerate Sharaf Group has opened two Forever 21 stores in Oman – at the Mall of Oman and Oman Avenues Mall.
The opening of these Forever 21 stores in Muscat is part of Sharaf Retail’s continued expansion in the Middle East.
Vice president of retail, hospitality, industry and financial services at Sharaf Group, Yasser Sharaf, said: “We are thrilled to be opening two new stores in Muscat.
“Muscat is a vibrant and dynamic city, and we believe our unique blend of fashion and affordability will be a hit with local shoppers. These new stores will offer a wide range of trendy and affordable fashion for men and women, including clothing, shoes and accessories. Customers can expect to find the latest styles and fashion trends, as well as classic pieces that are perfect for any occasion.”
The new stores are spread across a combined area of 20842.12 square feet of shopping space.
The group aims to expand its worldwide footprint with plans to open 17 new stores in 2023.
Today, Sharaf Group already has a strong presence in the region, with stores in the UAE, Saudi Arabia, Bahrain, Kuwait and Qatar.
Last year, Forever 21 launched a store at Circle Mall in Jumeirah Village Circle in Dubai, marking its 14th location in the UAE and 22nd store in Sharaf Retail’s portfolio of the brand.
Sharaf Retail, established in 2000, is the retail business arm of Sharaf Group – a leading home-grown conglomerate in the region. As a multi-brand franchiser, the group manages several global brands under its portfolio that include Adventure Zone, Cotton ON, BODY by Cotton ON, Forever 21, Typo, Hello Kitty and three home-grown brands – Adventure HQ, Chillout, Ceramic Corner Café, all of that are spread across 64 stores in the Middle East and the Far East countries.
