Forest Essentials, an Indian luxury Ayurvedic skincare brand, operated by Apparel Group, has inaugurated its first standalone store in the GCC region at the Dubai Hills Mall.
The opening is part of the strategic partnership between the companies signed last month.
CEO of Apparel Group, Neeraj Teckchandani, said: “The opening of our first store at Dubai Hills Mall marks an important milestone in offering our customers the best in luxury Ayurvedic skincare products.
“We are proud to partner with Forest Essentials in becoming a leader in the luxury skincare market while showcasing its rich heritage and commitment to sustainability. Our aggressive expansion plan is to open six more stores within the next year and a total of 25 stores across the GCC region over the next five years, catering to our loyal customers and reinforcing our market presence.”
The Forest Essentials location features an extensive range of skincare, haircare and body care products.
The store, spanning 1,000 square feet, provides personalised consultations and expert advice.
Soon, the company expects to open at other locations across the GCC region, including City Centre Deira in Dubai and 360 Mall in Kuwait.
Executive director at Forest Essentials, Samrath Bedi, said: “The beauty industry is an integral presence across the GCC, with a diverse range of everyday essentials, luxury goods, and personal services.
“Such demand and innovation have put the beauty sector at the heart of the GCC economy, while also establishing a cultural footprint. The raised awareness around human rights and climate change has led their consumers to be more selective and demanding of business practices, by prioritising brands that value transparency and are purpose-led in their messaging and authenticity. At Forest Essentials, we have always pioneered such values and thus foraying into the GCC market, starting with Dubai works well with what our brand stands for.”
