In partnership with Majid Al Futtaim, Japanese luxury cosmetics brand Shiseido has opened a store at Mall of the Emirates, Dubai – its first location outside the Asia region for the 150-year-old brand.
This move marks a significant milestone for Shiseido’s expansion plans and signifies Majid Al Futtaim Lifestyle’s debut in the beauty industry.
President and CEO of Shiseido, EMEA & global fragrance, Franck Marilly, said: “The opening of this Shiseido brand store in Dubai marks an important step in the expansion of our company in the Middle East.
“We are delighted to bring our namesake brand’s state-of-the-art skincare innovation to the region’s very dynamic and demanding consumers. We are excited by this partnership with Majid Al Futtaim Lifestyle and confident of the great success we will build together in this region with high growth potential.”
The store houses a treatment room, featuring personalised skin analysis tools.
The opening follows a successful six-month e-commerce partnership between the Shiseido brand and Majid Al Futtaim Lifestyle, which saw a 38 per cent monthly average growth since its launch.
Majid Al Futtaim Lifestyle’s CEO, Fahed Ghanim, said: “We are proud to open the only Shiseido brand store outside the Asia region and mark Majid Al Futtaim Lifestyle’s entry into the beauty industry with such a renowned brand.
“Shiseido’s 150-year reputation for excellence and innovation aligns perfectly with our company’s vision and commitment to delivering unique and exceptional experiences for our customers. The brand’s decision to open a flagship store in Dubai in partnership with Majid Al Futtaim Lifestyle is a testament to the potential of this market and the strength of our ecosystem to support the growth of leading international brands.
“We are honoured to welcome Shiseido to our portfolio and we are confident that with our deep understanding of the local market and Shiseido’s global expertise in beauty, we will deliver a new level of sophistication to the beauty landscape in the region.”
Majid Al Futtaim Lifestyle’s entry into the beauty industry with Shiseido Ginza Tokyo complements the group’s existing portfolio of eight franchise brands, two homegrown brands and more than 65 stores across the GCC, along with 18 online platforms.
In 2022, the company posted a record-breaking performance, with a 38 per cent year-on-year increase in like-for-like revenue and more than 20 store openings across the region.
Later on, Majid Al Futtaim Lifestyle plans to continue its growth trajectory by opening another 15 stores across the region.
