Full-stack retention operating system WebEngage has partnered with IKEA Saudi Arabia and Bahrain, a subsidiary of Alsulaiman Group, to enhance its customer engagement.
IKEA Saudi Arabia and Bahrain will deploy WebEngage’s tools to provide a sustainable, affordable and customised furnishing experience and streamline its data-driven customer engagement strategy.
Digital commerce manager of IKEA Saudi Arabia and Bahrain, Ahmad Al-Fagih, said: “At IKEA Saudi Arabia & Bahrain, we are committed to enhancing customer experience and creating a better everyday life for our shoppers.
“Our partnership with WebEngage will enable us to harness the power of hyper-personalisation and omnichannel engagement to deliver a delightful experience and strengthen our relationship with our customers.”
Since its entry into the Mena region, WebEngage, created in India in 2011, has added more than 60 new clients each quarter.
Partnerships with brands such as Zakat, Tax and Customs Authority, Titan, eXtra Stores (United Electronics), Al Musbah Group, Vezeeta, Wego, TravelWings, B. TECH and Ajmal Perfumes have further assisted its rapid development.
Vice president and managing director in Mea, WebEngage, Hetarth Patel, said: “IKEA’s distinctive approach to consumers is a result of the company’s core values, and we are truly excited to shoulder it with them.
“Through its intelligent, data-driven, and completely automated retention technology, WebEngage will enable IKEA to create unique consumer experiences across all touchpoints. We are thrilled to be partners with a pioneer in its segment and believe this association will enable IKEA to streamline its customer experience strategy effectively.”
WebEngage’s growth phase recently culminated in the $20-million Series B funding round led by Singularity Growth Opportunities Fund and SWC Global, with participation from existing investors India Quotient, Blume Ventures and IAN Fund.
