UAE-based retailer Union Coop has reported that the number of customers enrolled in its loyalty program ‘Tamayaz’ reached 764,385 last year.
These customers accounted for 80 per cent of the total sales in 2022.
Tamayaz cards enable customers to earn loyalty points while making purchases at Union Coop, in addition to benefiting from promotional offers with instant discounts
The cooperative added that there are two categories of cards- ‘Gold’ for Shareholder consumers and ‘Silver’ for all non-shareholder consumers- highlighting that the members of gold Tamayaz card holders until the end of last year reached 34,223, while the number of silver card holders increased to 730,162.
Tamayaz cards are available in all Union Coop branches for all customers free of charge and need to be registered and activated online. Alternatively, they can be obtained from the ‘Customer Happiness’ centre in any branch of Union Coop.
The Union Coop pointed out that the increase in the number of Tamayaz cardholders in both categories of Gold and Silver every year signals the confidence of shoppers in Union Coop and its competitive position in the market and its distinction from other outlets.
“Tamayaz” card enables customers to earn loyalty points while making purchases at Union Coop, in addition to benefiting from the promotional offers with instant discounts that Union Coop constantly launches.
Consumers earn one point per purchase worth AED 1, and in addition, upon accumulating 3,000 points (equivalent to a purchase worth AED 3,000); the gold Tamayaz cardholders will be eligible for immediate redemption of AED 50. In the case of Silver Tamayaz Card holders, upon accumulating 4,000 points (equivalent to a purchase worth AED 4000), they will be eligible for immediate redemption of AED 50.
These points can be redeemed at any Union Coop branch physically or even on the Union Coop Online Store (Smart App) and the e-commerce web store as well, where the discount rate sometimes reaches up to 90 per cent. By linking the loyalty card to the app a consumer can enjoy additional features like tracking purchases, online orders and getting smart invoices.
