Gameball, an Egyptian all-in-one customer intelligence and marketing CRM platform for consumer brands, has announced the completion of a $3.5 million fundraise to accelerate its international expansion.
As part of its growth strategy, Gameball will operationalise teams in Saudi Arabia, Germany and the United Kingdom while investing in the commercialisation of its product.
A roster of global investors joined the company’s seed round including 500 Global; Africa-focused funds P1 Ventures and Launch Africa, Middle East firms Seedra Ventures, Arzan Ventures, Propeller and Core Vision.
Gameball’s platform is a marketing solution that enables omnichannel retailers to have a 360-degree view across all customer touchpoints and journeys.
Its range of products serves to empower businesses to analyse customer behaviour, leverage first-party data, pinpoint monetisation opportunities and execute retention strategies. Its marketing helps drive customer conversion and personalised engagement while providing rich data and insights for brands.
Since its founding by Egyptian entrepreneurs three years ago, Gameball has served more than 7,000 businesses and 20 million consumers, processing more than $260 million worth of transactions every month.
CEO of Gameball, Ahmed Khairy, said, “We built Gameball to help global brands to analyse customer behaviour, accelerate customer retention, monetise their user base and improve customer lift-time value (LTV), all through one platform.
“With 7,000+ clients, 20 million consumers and transactions worth $260 million processed every month, we are excited about entering new markets and building our on-ground presence. This seed round brings on board renowned investors who will help fuel our growth, marking a critical milestone for us, as we evolve into a truly global platform.”
According to Gameball’s data, 61 per cent of businesses said that more than half of their revenue is derived from repeat customers with new customer acquisition costing five times more than it is to keep current ones.
On average, Gameball’s customers see a threefold increase in purchase frequency over the industry standard.
Collaborating with global brands, Gameball operates within the enterprise’s systems providing 360-degree visibility on customer touchpoints.
The company works with businesses across sectors in the digital economy through a powerful API-first engine, including e-commerce, retail and fintech, while prioritising user privacy.
Today, global brands such as Sega, Xiaomi, Experience Philippines and Breadfast are among Gameball’s clients. In addition, Gameball provides plugins for marketplaces like Shopify and Magento, and homegrown platforms like Zid (in Saudi Arabia) to get started immediately.
General partner at P1 Ventures, Hisham Halbouny, said: “The consumer landscape is evolving rapidly with brands competing for customer engagement, trust and retention.
“Gameball is solving a large multi-billion dollar challenge that can transform digital marketing, customer loyalty and monetisation around the world. We are thrilled to back the team on their journey as they grow their footprint in new markets.”
Over the next 12 months, Gameball will continue to invest in up-market expansion, enhancing its growth and product innovation.
