UAE- based off-price retailer BFL Group has launched its first Beauty For Less concept store at the BFL Shopping Centre in Motor City, Dubai.
This launch aligns with the group’s aspirations to foster innovation and introduce innovative concepts in a rapidly evolving retail market.
CEO and co-founder of BFL Group, Toufic Kredieh, stated: “We are delighted by the positive response following the launch of our first-ever Beauty For Less store in the region.
“We do not intend to stop here, but rather to keep exploring new ideas and concepts that will enlighten our customer experience. We have progressed in this mission, thanks to the success of our latest BFL Shopping Centre and Luxury For Less store, and we expect the new Beauty For Less store to further enhance this experience. Our latest concept was not just a move towards expanding our offerings, but also a step towards offering women a distinct wellness experience for the best value. With our location at the heart of Motor City, we foresee tremendous growth for the group.”
The store, located on the ground floor of the shopping centre, stocks products from various premium brands, alongside a wide selection of beauty services.
BFL Group opened its first shopping centre in October.
The company’s business development director said: “Brands For Less is for everyone, and now more than ever before, the world needs not only ‘brands’ but also other products for less.”
According to Statista, the beauty and personal care industry has been experiencing tremendous growth in recent years. The impact of social media, a rise in new consumers and an increase in e-commerce activities are some of the key factors impacting consumers’ purchasing behaviour. This year, the global beauty and personal care sector are estimated to generate revenue amounting to $1.14 billion, with the personal care segment having the largest market volume of $0.52 billion.
