Brands For Less opens first shopping centre

Brands For Less, one of the largest off-price retailers in the UAE, has opened its first shopping centre.

Located in Motor City, Dubai, the centre will house the first BFL flagship store, alongside its traditional brands like Homes For Less, Toys For Less and Muy Mucho.

The company’s business development director said: “Brands For Less is for everyone, and now more than ever before, the world needs not only ‘brands’ but also other products for less.

“Our ultimate purpose is to provide our community with the affordable, value-driven products they always seek, at a time when value has become key. We are also keen on enhancing our shoppers’ retail experience and offering them a wider range of quality products through our stores across the UAE.”

Senior officials at BFL Group also confirmed the plans to unveil its new concept store ‘Beauty For Less’.

CEO and co-founder of BFL, Toufic Kreidieh, said: “The new shopping centre comes as a delightful surprise for our customers and is our way to appreciate their trust in us as a brand. In addition, we have also added our new ‘Beauty For Less’ concept store to our current line-up of stores, to provide customers with quality beauty products and services, at the best possible price.”

The Beauty For Less outlet will stock a wide range of premium beauty products, selling most of its products with up to 85 per cent discount.

The group envisions the new shopping centre as a one-stop-shop for customers.

First brought to the UAE in 2000, Brands For Less Group opened 11 stores in 2020, turning the crisis into a lucrative opportunity and taking advantage of the ‘revenge shopping’ phenomenon.

“The launch of our new BFL Shopping Centre makes us extremely happy, as our stores across the region have been well received by both new and old customers,” said Mr Kreidieh.

 

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