Luxury watch boutique TimeVallée opens flagship store at Qatar’s Duty Free


Boutique luxury watch boutique TimeVallée opened its first Middle Eastern boutique at Doha’s Hamad International Airport.

A ribbon-cutting ceremony attended by VIP guests marked the official opening of the two-story multi-brand boutique. Qatar Airways Group Chief Executive His Excellency Mr. Akbar Al Baker officiated the ceremony, which was attended by Hamad International Airport Chief Operating Officer Engr. Badr Al Meer, Qatar Duty Free Vice President Thabet Musleh, and TimeVallée CEO Michael Guenoun.

The duplex luxury boutique is located in Qatar Duty Free’s (QDF) retail space in the airport’s newly opened expansion.

“We are thrilled to be opening the doors of the latest TimeVallée boutique in partnership with Qatar Duty Free,” said TimeVallée CEO Michael Guenoun.

“We are looking forward to extending within the region and reaching our valuable guests through the memorable experience our destination offers for watch enthusiasts in the Middle East. “The boutique’s unique design, space, and customer service set us apart and we believe it will be an important addition to the luxury retail landscape in the Middle East,” Mr. Guenoun added.

“By combining innovative phygital luxury with personalised services, shoppers can visit the discovery counter, with its state-of-the-art digital technology to explore best-sellers, latest pieces, limited-edition and Maison collections,” a statement said.

The boutique, according to TimeVallée, is in line with QDF’s vision of providing an inspiring, magical, and memorable shopping experience by housing many prestigious Swiss luxury watchmakers.

Baume & Mercier, Bell & Ross, Cartier, Hublot, IWC, Jaeger LeCoultre, Panerai, Piaget, Tag Heuer, and the region’s first Watchfinder (offering pre-owned watches) are among the high-end Maisons represented.

Meanwhile, Qatar Duty Free Vice President Thabet Musleh said, “It is an honour to welcome the luxury watches boutique TimeVallée as an addition to our extensive retail portfolio at Qatar Duty Free.”

TimeVallée is a luxury and innovative multi-brand store offering clients access to luxury watches, which was formed in 2014. The TimeVallée boutique also offers an omnichannel client journey and interactive client-centric experiences. With more than 34 boutiques across the world, TimeVallée’s is looking to expand into Middle East and other countries.