UAE-based retail conglomerate Sharaf Retail is expanding its footprint across the Middle East, with plans to launch 23 stores next year, in addition to the three recent new openings of its flagship brands Forever 21, Cotton On and BODY in Silicon Central mall.
The new stores are integral to the Group’s expansion strategy across the region.
Vice president of retail, hospitality, industry and financial services at Sharaf Group, Yasser Sharaf: “Being close to our customers has been at the forefront at Sharaf Retail and the launch of our new stores at Silicon Central not only expands our footprint but brings us a step closer to a new community.
“Touch and feel are still important parameters when it comes to fashion shopping, and we adapt and cater to varied requirements from our customers. By adhering to their preferences and fulfilling their ever-evolving demands for elevated brand experiences we continue our journey of excellence, remain committed and stay invested to strengthen our presence through exceptional value delivered to customers.”
In the last 12 months, Sharaf Retail has been dedicated to aggressive expansion in the Middle East and Far East, having opened 14 stores across the UAE, Bahrain, Oman, Malaysia and Indonesia.
Sharaf Retail, established in 2000, is the retail business arm of Sharaf Group – a leading home-grown conglomerate in the region. As a multi-brand franchiser, the group manages several global brands under its portfolio that include Adventure Zone, Cotton ON, BODY by Cotton ON, Forever 21, Typo, Hello Kitty and three home-grown brands – Adventure HQ, Chillout, Ceramic Corner Café, all of that are spread across 64 stores in the Middle East and the Far East countries
